Stowe gaf aan dat blogs steeds meer onderdeel worden van “the flow”. Doordat bloggers meer controle hebben over de comments dan degene die de comment toevoegde zie je een verschuiving naar andere media als Disqus en CoComment. RSS readers komen steeds minder vaak op de blog zelf, ofwel, de community wordt steeds meer gescheiden van de blog zelf. Comments op Friendfeed en andere sites, reacties op Twitter vinden vaak hun weg niet terug naar de blogs. De “flow” applicaties als Twitter en Friendfeed en de Facebook status geven de gebruiker vaak een dusdanige beleving dat ze bijna niet meer terugwillen naar hun blog. We komen uiteindelijk terecht in een omgeving waar een blog maar 1 van de vele mogelijkheden voor het creeren van content is. http://www.stoweboyd.com/message/2008/10/better-social-p.html
Na de lunch werd het tijd voor weer een aantal keynotes:
Martin Varsavsky in tweegesprek met Tim O’Reilly. Martin, een serial entrepeneur(FON) werd door Tim ondervraagd over zijn artikel over Sequioa. Zijn punt was dat Sequoia wel erg laat met het nieuws kwam…
Hierna was het de beurt aan Saul Klein. Saul is (serial) entrepeneur en early stage investor. Hij gaf zijn kijk op het Europese Venture Capitalist klimaat
Ben Hammersley hield een memorabel verhaal, dit verhaal lag in lijn met de keynote van Tim O’Reilly. Het leek alsof hij terugkeek op zijn leven zijn kleinkinderen de nadrukkelijke boodschap mee wilde geven iets te gaan doen wat meer betekenis heeft, iets opmerkelijks en memorabel. Vol passie, maar wel iets te algemeen. Zijn blog is te vinden op: benhammersley.com
Vlak na de pauze hebben we een presentatie aangehoord van Gustav Martner en Gustav von Sydow over Reactive Advertising. Eerlijk, open transparant zou het moeten zijn, deze vraag werd dan ook door het publiek gesteld, net als een aantal andere kritische vragen. Ze hadden beiden erg veel moeite met de vragen, gezien de duidelijke lichaamstaal, ze hadden ook moeite om de vragen te pareren
Na deze presentatie ging Leon naar de presentatie van Scott Rafer: The Truth about Social Network Advertising — The One VCs Don’t Want to hear. Volgens Leon was Scott een beetje gefrustreerd, na 20 minuten was de presentatie alweer afgelopen… Het Facebook platform is dood… en Microsoft is ook geen lieverdje.
Bob Muglia zal naar verwachting het cloud development platform presenteren en zal uitleg geven hoe Microsoft de competitie zal aangaan met Amazon en Google middels een combinatie van het Windows Cloud OS, virtualisatie en diverse andere cloud services.
Net als Erno Hannink, Arne Hulstein en Marc van Maanen vertrekken Leon en ik komende week naar Berlijn voor de Web 2.0 Expo. 3 dagen lang laten we ons onderdompelen in allerlei sessies over Web 2.0. Kijk Voor een overzicht van de key note sprekers op keynote speakers, en voor de sprekers op speakers. De complete agenda vindt je hier. Helaas vertrekken we maandag wat later op maandag waardoor we naar verwachting pas laat op de maandagavond in Berlijn zijn
In eerste instantie bleek dat we gratis kaarten zouden kunnen verkrijgen door een aantal artikelen over de expo te bloggen en een banner op de blog te plaatsen. Helaas bleek dat de organisatie had besloten dat er al voldoende bloggers waren. Dankzij Erno zijn code hebben toch de 30% korting nog kunnen verkrijgen. Daarnaast wordt deze trip wordt mede mogelijk gemaakt door Herman Kalse en Basooka Kroes. Heren, dank hiervoor
Erno en Arne houden overigens onderweg in een aan hun ter beschikking gestelde Ford een aantal Pitch Stops, op de achterbank in de auto krijgen start-ups 5 min. de tijd zichzelf voor te stellen en te presenteren.
De 50 (52) bedrijven die een presentatie mogen doen op TechCrunch50 zijn inmiddels ook bekend.
Jeugd en cultuur
Blah Girls - Backed by Ashton Kutcher, Blah Girls is a gossip site that features a group of animated teenage girls who provide opinions on what’s going on in the world of entertainment.
Tweegee (CB) — A hub for tweens, Tweegee offers the youth market a suite of online tools for social interaction and organization.
Shryk (CB) — Web-based financial software for children aimed at promoting financial literacy and good saving habits.
Hangout Industries (CB) — Blends social networking with virtual worlds by creating a 3D, online environment where 16-24 year olds can chat and share media
Memes & news
DotSpots (CB) — Tracks the memes spreading across the web, aggregates the content associated with them, and gives everyone Wikipedia-like control over that content.
Angstro (CB) — Lets you set up a feed of news about your friends, instead of news by your friends.
LiveHit (CB) — Tracks the music, videos, and entertainment sites people are clicking on right now.
Quant the News (CB) — Creator of StockMood.com, a service that tracks the sentiments of online news stories about stocks and then measures their potential impact on the direction of those stocks’ prices
Enterprise
FairSoftware (CB) — Creates virtual shares around software projects that gives each contributor a portion of any resulting revenues.
Yammer (CB) — A web application designed for businesses and organizations that asks its users to answer the question, “What are you working on?”
Connective Logic (CB) — Along with the company’s real-time middleware, Blueprint will make it easier for developers to design, generate code, and deploy complex multi-core software applications without requiring expertise in multi-threaded software development
Devunity (CB) — A platform for writing code in a browser-based editor that doesn’t force developers to use a proprietary layer
OpenTrace - Traces items through the supply chain and adds them together to show the impact of products on the environment
Advertising & Commerce Monetization
Burt (CB) — Collects user data to tailor individual advertising campaigns and target users more effectively.
Adgregate Markets (CB) — Brings the store to consumers through a fully transactional widget.
Adrocket (CB) — Contextual text-based advertising for email; assigns keywords to each address depending on known data
OtherInBox (CB) — Provides an easy way to contain spam and the messages you receive from online services
Collaboration
Tingz (CB) — Offers a unified platform for delivering internet content across multiple devices including mobile phones and PCs
MIXTT (CB) — A group based social network/dating site that encourages real world interaction that’s more comfortable than the 1-on-1 format of most similar sites.
Imindi (CB) — Based on neuroscientific principles, Imindi’s Thought Engine tries to exceed human thought and help its users find new ideas, concepts, and questions on the Web
Popego (CB) — Surfaces the most meaningful information from within your social graph based on your interests and other factors
Financieel en statistieken
PersonalRIA (CB) — Allows users to shadow a professional investment advisor’s portfolio, automatically executing trades (which most brokerage sites cannot do).
Emerginvest (CB) — Offers commentary and analysis on Emerging Markets and tools that provide you with information on how to diversify globally.
ExchangeP (CB) — Dubbed a “fantasy stock market,” ExhangeP’s service allows users to sign up for free and start investing in private companies.
Me-trics (CB) — Lets you see how mood, weight, and goals correlate with other metrics, including web services like Facebook or RescueTime.
Mytopia (CB) — A gaming platform that lets players compete across mobile devices and social networks.
Tonchidot (CB) — Makes the Sekai Camera, a camera system that aims to merge the virtual and real worlds by using a digital device as a viewfinder.
Mobclix (CB) — An analytics and monetization platform for iPhone developers
FitBit (CB) — Developing a small wireless sensor called the Fitbit Tracker, which automatically records data about a person’s activities, calories burned, sleep quality, steps, and distance throughout the day
Taal en Communicatie tools
Alfabetic (CB) — Translates any blog or Website into another language and places ads alongside it in the new tongue.
Postbox (CB) — Based on Mozilla technology, Postbox saves users time when looking for particular information within their email
Swype (CB) — A new method of text input on touch screens; does away with traditional “hunt and peck” in favor of a more fluid motion
DropBox (CB) — Provides an easy way to backup your files, share them with coworkers and friends, and synchronize them between computers
Rich Media
VideoSurf (CB) — A visual video search engine that allow users to search across millions of videos for a given actor and to view summaries of videos through a series of detected keyframes
GazoPa (CB) — An image search engine developed by Hitachi that uses visual similarities between photos to suggest matches (rather than simply relying on keywords).
Fotonauts (CB) — A photo sharing application that turns every album instantly into a Web page.
Bojam (CB) — Although there are a slew of online music services already on the Web, Bojam is trying to do something a bit different: it wants to connect musicians and allow them to collaborate over the Web.
Games
Grockit (CB) - A “Massively Multi-Player Online Learning Game”
Akoha (CB) — A web-based social game played with trading cards aimed at spreading good deeds around the world
Atmosphir (CB) — A platform for creating 3D interactive games by selecting blocks (such as a sand castle tower, fireball-breathing bird, or trap door) and snapping them onto a grid
PlaYce (CB) — Makes a global playground by providing a 3D virtual world inside the browser for games and social interaction that is based on the real world
Closet Couture - Fashionistas need a social network too and Closet Couture is looking to give them one by connecting them to other fashion lovers, stylists, and retailers
Footnote - For those that are looking to create historical records of loved ones or themselves, Footnote offers a timeline-based archive
Causecast (CB) - Causecast leverages social networking to connect nonprofits, leaders, celebrities and brands with those who want to make a difference through good causes
Shattered Reality Interactive (CB) - A new massively multiplayer online game (think World of Warcraft) that lets the crowd guide the direction of future expansions
Research & Recommendations
GoodGuide (CB) - Provides information on the health, environmental, and social impacts of products and companies
GoPlanit (CB) — A one-click travel planner that assembles a customized trip itinerary with the click of a button; also supports mobile microblogging
TrueCar (CB) - A site that allows users to assess the current market value of their automobiles in a given geographic area
Goodrec (CB) - A mobile and online recommendation service that provides brief, to-the-point recommendations from friends and trusted sources
Onderstaand de lijst met bedrijven die meedoen aan Demo.com en een korte samenvatting. Ik kan me overigens aansluiten bij Robert Scoble, Man, wat is het verdomd moeilijk om even snel te kijken wat deze bedrijven doen en leveren. Als ik niet binnen 30 seconden weet wat je ermee kunt, wat het onderscheidend vermogen is, en wat het unieke is? Dan ben ik weg.
De lijst wordt nog verder aangevuld.
Adapx™ is a natural interface software company which helps teams improve collaboration, field data collection and decision making with the Capturx™ line of software products.
Alerts.com is your personal information management destination where you are in control of the information you need. With Alerts.com you get updated news, the latest results of your favorite team or player, birthday or party reminders, price changes on millions of products, severe weather warnings, if your credit card has been paid, and more. We help you stay in control of all time-sensitive information and events that shape your life. Sign-up
Fusion-io is setting a new standard for high-performance storage in the current market, which is split between the need for capacity and the growing demand for more and more performance. The company’s products, based on the new and innovative ioMemory architecture, unlocks a world of possibilities for I/O-bound servers and the applications that drive them
De displays, de krant, maar dan in een dunne plastic uitvoering.
tikitag, an Alcatel-Lucent Venture; Antwerp, Belgium
tikitag links real-life things to the online world. tikitag significantly increases the value of both on-line applications and real-life items by enabling them to interact with just one touch, using Near Field Communications (NFC) technology. With tikitag, applications can stand out and become more easily and intuitively accessible, simply by touching an NFC tag with an NFC-enabled mobile phone or PC reader.
tikitag also enables anyone to link real-world, NFC-tagged objects with the online world to make objects smart and media tangible. Sign-up
Store, update and publish all your contact information, web links and keywords directly on the internet under your own unique .tel domain. Simple, fast and accessible from any device.
Nieuwe belevingen op het gebied van (Internet) televisie
“Hundreds of channels and thousands of VOD titles.. .” “What shall I watch tonight, what’s on that is good for me?” “Who can get me there, through this ocean of content?”
BeeTV provides a Personal Content Channel to the world of viewer entertainment
invision.tv is an internet video search and navigation platform that makes it easy to find, watch, personalize and socialize around the video that interests you most.
RemoTV is a media streaming service that allows users to stream any media from their desktop to their cell phone or, using MediaBook!, to their facebook profile. The uniqueness of RemoTV lies in its ability to stream all types of video, music, and picture files. Users can easily publish the media they own more easily than any other online media site, allowing it to grow in ways and on a scale that cannot be matched.
How many photos do you take each month? How often do you actually look at your photos? Where do they go? Every photo is taken with an intention in mind, whether it be to share with friends or revisit memories in the future. Sadly, most photos are relegated to the shoebox that is online storage, desktop hard drives, or, literally, a shoebox. iLovePhotos is taking photos out of the shoebox, and bringing them back into your life — effortlessly. Sign-up
Kadoo is the new, smarter way to share online. Kadoo users enjoy greater sharing & privacy controls along with 10 free GBs of storage to share photos, videos, files and more. With Kadoo, users can make better choices online. Kadoo is not only a robust sharing tool for individuals, it’s also a powerful sharing solution for organizations. Groups and organizations can easily upload and share their materials, coordinate work and centrally store their information online. Sign-up
MeDeploy enables video download-to-own, digital rental and on-demand sales and distribution to be added to any website, application, mobile device, blog and even social networks and hardware applications.
MixMatchMusic is a unique community located at the intersection of music, technology, and social media. If you’re a musician, we have everything you need to connect and collaborate with other musicians online, a cool way to cultivate and engage with fans, and a system of rights and legal protections to make sure you profit from your music. Actively seek out collaborations, or just sit back and let our community do the work. Sign-up
Photrade is where photographers reclaim ownership of their photos. Photraders decide how, when, where and at what cost their photos are used online. Sign-up
The Echo Nest powers intelligent digital music applications. Through a series of APIs, they enable better search, recommendation and interactivity on the music web.
Trinity Convergence is a leading provider of embedded software platforms that enable next-generation VoIP and voice + video over IP (V2IP) products and services.
YouGotPhoto is a free service that allows users to easily manage all of their digital photo frame contents.
Available content sources include Flickr, Facebook, Picasa, Windows Live, Yahoo Photo Search, Google Photo Search, and more. With YouGotPhoto displaying photos on a wifi digital photo frame is as easy as a “drag and drop”. Sign-up
The company develops and sells the most tamper-proof and scalable application whitelisting solution, BOUNCER by CoreTrace™. BOUNCER prevents unauthorized applications from executing and neutralizes even the most sophisticated malware and attacks (e.g., rootkits, zero-day attacks, and memory-based exploits such as buffer overflows).
Fortressware provides security solutions for workgroups that create and handle confidential content and files by monitoring and blocking unauthorized use and transmission of sensitive material from on-site, offsite and mobile users. Sign-up
Paragent’s remote management software will transform and improve the manageability of your client’s computing infrastructure. What is Paragent all about? It is all about you, allowing more time to focus on adding value to the business vs. just managing systems
UbiEst S.p.A. provides Location Solutions: interactive maps, navigation, location based services and geodemographic market analysis (geomarketing) on Internet and mobile connections for Business and Consumer markets
Unity specialises in helping companies who use or plan to use JD Edwards World and JD Edwards Enterprise One enterprise software to achieve and maximise their business objectives through our flexible services proposition and innovative reporting and Business Intelligence solutions.
Zazengo is a shared online platform for tracking social action and aggregating impact. Zazengo enables all organizations with a desire for social action to attract, inspire and empower their members with a revenue-generating, easy-to-use, shared platform that provides project matching, tracking, action and impact across multiple projects and organizations.
Accordia RM is a new generation of Client Relationship Management software, providing ordinary business users extraordinary insight into their client relationship information. Their software platform offers, not only an effective way to capture and track client interactions, but also superior control over the data they want to search and manage.
HeyCosmo mixes Social Networking, Web 2.0, Telephone and Location Based Services in free, fun, new, and powerful ways to make your life awesome! They rearrange traditional communications technology to provide a revolutionary social utility to change the way people communicate using the Telephone and Web to keep in touch with their friends and getting your errands done with a confirmation in 60 seconds or less.
Paidinterviews is a career network that connects job candidates with their ideal employer using social media, sophisticated matching technology, and a unique model that pays candidates when hired.Sign-up
TravelMuse is the online destination for finding inspiration, planning trips and booking travel. Whether you are looking for destination ideas on where to take your next family vacation or you have all the details figured out, TravelMuse makes the entire planning process easy for you. TravelMuse combines original editorial content and destination city guides with powerful planning tools. Sign-up
Momindum Studio allows you to enrich your video in order to create rich media presentations. Publishing your customized presentations is a snap (over the Internet or on CD-Rom).
PlanDone is new, easy to use, hosted software as a service that is part project management and part online planning with built in collaboration services. It’s a productivity tool that simplifies daily work routines. The application is used by many industries in different ways. Unique features allow team members to share and contribute - eliminating common business problems. Sign-up
Qtask is an innovator of collaboration and project management services. Qtask enables organizations to globally control total and comprehensive projects by automating the processes they use to manage project and team activity. The Qtask solution seamlessly unites project tasks with collaboration, planning, communications, document control and optimized total project management.
Quantivo is combining powerful innovations to smash the barriers between managers and customer-behavior insights that support smart business decisions. They start with revolutionary, patented technology capable of processing and storing large amounts of detailed data with incredible efficiency. This unique technology empowers users, with little training, to explore data, drill down to specific records, and uncover patterns that represent opportunities or threats. They then deliver this technology as a cost-effective, on-demand service. No hardware to procure, no operating system to install, no software to configure and maintain. Just add data and go.
Accessing the most current and comprehensive research is the lifeblood of biopharmaceutical professionals. Introducing Infovell, a one-stop research solution that retrieves data from public and private sources and obtains documents that are often beyond the reach of traditional search engines. Infovell, the world’s research engine, delves into the Deep Web, culling content from thousands of journals, millions of documents and billions of untapped pages of biopharmaceutical-related content.
Intelius is an information commerce company. They provide consumers and businesses with predictive intelligence for important everyday decisions. Their customers use Intelius to make choices about people, businesses and assets.
Social Advertising Made Easy. iWidgets makes it easy for you to deliver Social Ads that show off what your users are doing on your site. Whether it’s their scores, outfits, or favorite recipes, your users will want to add it to their profiles, which will drive traffic and interest from their friends. iWidgets is the only Social Ad solution that offers PowerPoint-style drag-and-drop and native publication to Facebook, MySpace, and iGoogle, with full access to native features like friend lists and newsfeeds. Sign-up (zelfde als login)
Sitscape’s Situational Web Remixer enables situational composite applications such as: On-demand Enterprise Dashboard composed of live components from different web applications and Visual Collaborative Research of information on the Web and Distributed Situational Portal that is context-aware. Sign-up
Radiant Logic Inc. develops the RadiantOne Virtual Directory Server, an integrated, directory-based data access engine. RadiantOne provides URL-like addressing for heterogeneous corporate dat
Even in an Internet age, the majority of business documents are created and stored in unstructured formats that may not be easily accessible, from paper to fax to Word processing documents to PDF, HTML, and email. Rebus Technology enables you not only to store these documents and their content but also to search for any content in any of these documents. Easily.
SemantiFind enhances your existing search engine experience to save you time and deliver more meaningful results. It eliminates ambiguity, allows you to say things the way you want and helps filter out the noise from your existing search engine. And it does all this without really changing what you do today.
Rocketron is a service that enables you to use any phone to listen to news that you personally choose anytime, anywhere. You can also leave comments about stories and listen to other people’s comments. By treating a phone as a phone, you can listen to news you want on the go, while you drive, and even while you’re doing errands. Sign-up
Dial Directions is a popular, free voice-activated phone service that is now available nationwide! Anyone with a cell phone can just call, request Mapquest directions to any location, and receive them by text message. That’s it…no fancy phone, data plan or software download required. Users love the service because it’s free and super easy to use!
G.ho.st’s vision is to provide a free fully functional Virtual Computer, on the Web, so that every person in the world can do any computing at any time, any place, on any budget.
Maverick Secure Mobile (MSM) is a security application. Secure mobile helps you protect your data, track your stolen device, retrieve your phonebook & disable the stolen device remotely.The application works in hidden mode and cannot be viewed in the device, To launch / customize this application one has to press pre defined short keys and password. After installing MSM in the device one must add “Reporting contact” in the application. Reporting contact can be your second number/friends number or any other mobile number on which you want to receive all the reports.
messageSling is an early-stage web- and phone-based systems provider that delivers web-, telephony-, and speech-enabled platforms and applications. messageSling, a bi-directional voicemail, is their first product. In addition to conventional voicemail, messageSling provides voicemail to text, custom greetings and contact list management on the phone and online. messageSling works on all cell phones, with all carriers, with or without an Internet connection. Sign-up
SkyData Systems, Inc. delivers the mobile super network - all your personal and business companies, contacts and information in one, easy to use, mobile application. Sign-up
WebDiet makes losing weight and getting healthy easy, putting the tools you need right in the palm of your hand - over your cell phone or computer, anytime, anywhere. Sign-up
Xumii lets you take all of your friends and family from your social networks with you on your phone! All your contacts, wherever you are. Xumii is an easy to use and free mobile service that gives you a centralized way to aggregate contacts and feeds from your social networks and IM. Stay connected by sharing messages, fun widgets and photos using IM, threaded chat, groups and mobile walls. Sign-up
Creately makes design easy. They help you solve design problems intuitively thru collaboration, reuse and our Knowledge Object™ technology. Creately is a rich Internet application with a smart user interface and automated validation checks that will let you solve problems visually. Sign-up
MyDesignIn offers a revolutionary way to: Get inspired by 3D designs and products posted by community members; Compare and coordinate products from major retailers to niche vendors; Design your dream home in 3D. Sign-up
DocLanding is a true on-demand, online document management solution allowing you and designated users to easily centralize, manage, retrieve, share and unshare critical documents.Sign-up
MeWorks is an innovative Web site design company providing great design for small businesses with half of cost than existing solutions. Meworks uses unique approach to integrate Web site technology with professional Web designers’ service. Users now are able to create an elegant tailor-made Web site with designers all around the world at reasonable cost.
OpenACircle allows users to open “circles” for each project, team or customer, and invite others in to collaborate live using free built-in tools, including video and audio conferencing, desktop and file sharing, real-time and stored chats, blogs, presentations, and more.Sign-up
Ze schieten als paddestoelen uit de grond; de masterclasses hoe-gebruik-ik-social-networking-voor-mijn-bedrijfje, ofwel corporate social networking, veelal gericht op marketing & sales en HRM.: KREM: Iedereen kent inmiddels Hyves, LinkedIn en Facebook. Maar wat je als organisatie met social networks kunt bereiken…
Als strateeg, recruiter of marketeer kom je voor verschillende vragen te staan:
Heeft mijn organisatie er iets aan om actief in social networks te zijn?
In welke netwerken ga ik tijd en energie steken?
Is het zinvol om een eigen netwerk op te zetten?
Ben erg benieuwd hoe bovenstaande vragen beantwoord gaan worden. De vraag die in ieder geval niet gesteld gaat worden: wat je als bedrijf aan social networks kunt toevoegen
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Welkom op SOCIALSOFTIES waar wij, Leon en Jaap onze passie voor de mens, marketing, politiek, psychologie en technologie delen.
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