De mensen achter Quirk, een bedrijf gespecialiseerd in eMarketing hebben een gratis ebook gepubliceerd en beschikbaar gesteld met als onderwerp eMarketing. De titel van het boek: “eMarketing: The essential guide to online marketing”.

Zoals ze het zelf aangeven:

eMarketing is a 300 page textbook aimed at tertiary education students, business owners and marketers who want to get ahead in online marketing. It has everything from the facts, to case studies and study questions around each eMarketing tactic. We had a huge amount of help from the awesome chaps at UCT who helped us make sure that it was academically suitable - not a straight forward achievement.

To support the book, we have put up a website at www.quirk.biz/emarketingtextbook. The site contains a host of resources for both lecturers and students. In fact we don’t just want this to be a book, we want it to be a complete open source course from the lecture presentations to the exam questions. If you are an educator, please sign up on the site and start sharing!

Whilst putting together a 300 page book is quite something, I think the real achievement for the Quirk team here is the fact that the book is licensed under Creative Commons. This means that not only is the book available for FREE online, people are also able to share and alter it as their needs require. It is my belief that education is the most important factor if we want to deliver a better way of life for all. The Open Education Initiative, formed in September 2007, aims to make educational resources freely available to all. At Quirk we have been teaching at various universities and corporate events for years. This feels like a continuation of that, and we’re proud to share our eMarketing knowledge with the world.

Downloaden kan op deze download locatie

In navolging op mijn eerdere artikel “Wij over ons: e-mail marketing 2.0” raad ik in ieder geval hoofdstuk 2 van dit boek aan.

via Rob Stokes, gottaquirk.com